EP 501: Mika Shino On Launching, Mass-producing & Marketing Issei Mochi Gummies

Because Mika Shino was born in Japan, she possessed an innate connection to Japan’s traditions, culture, aesthetics, and cuisines. But having grown up in other countries, especially America, she also was imbued with a creative curiosity that was free to explore beyond the boundaries of her native roots. When she became a mom, she soon learned that most of American snacks originatetd in Europe, and they weren’t healthy. So she began to experiment in her kitchen, eventually concocting a healthy snack that her boys and their friends loved that was based in the traditional Japanese mochi cake. But she took a huge leap of faith when she decided to mass produce Issei Mochi Gummies. Her unique Japanese American healthy snack is now found in most grocery stores, on Amazon, and can also be bought directly from www.mochigummies.com. She is adamant about sticking with Issei’s goal to create beautiful, healthy, and delicious foods that bring happiness, honor Asian heritage, and garner a community. They aim to enhance diversity and inclusion in the food sector, building bridges across cultures through food.